Are you in touch with your dark side?
Generative AI offers organizations the opportunity to create economic value out of their data but a significant volume of that data – so-called "dark data" – goes unused, constituting a massive environmental...
José Parra Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving change, and was named on the Forbes ‘30 under 30’ list of outstanding young entrepreneurs in Switzerland. At IMD, he teaches in a variety of programs, such as the MBA and Strategic Finance programs, on the topic of AI, strategy, and Innovation.
16 October 2024 • by José Parra Moyano in Brain Circuits • 3 min read
Generative AI offers organizations the opportunity to create economic value out of their data but a significant volume of that data – so-called "dark data" – goes unused, constituting a massive environmental...
6 August 2024 • by Julia Binder, José Parra Moyano in Artificial Intelligence • 5 min read
AI can enhance sustainability reporting and uncover insights to deepen green efforts. However, it also has its own environmental impact. Here’s our advice for handling the double imperative of sustainability with and...
16 July 2024 • by José Parra Moyano in Artificial Intelligence • 5 min read
Most AI projects are destined to fail. Here are four tips to avoid falling into that trap. ...
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