Marketing to women: Four tips for avoiding pitfallsÂ
More than 80% of purchases are made by women. But reaching, interacting with, and converting female consumers is a challenge for most companies. You can get through the maze of marketing to...
Jenny Darroch is Dean of the Farmer School of Business (FSB) and the Mitchell P. Rales Chair in Business Leadership at Miami University. Prior to joining FSB Jenny was Dean of the Drucker School of Management at Claremont Graduate University. Here she launched the Drucker School Global Family Business Institute. Before moving to the USA, Jenny was Director of Entrepreneurship at the University of Otago in New Zealand and launched New Zealand’s fist master’s degree in entrepreneurship. Jenny has authored three books and numerous journal articles.
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