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I by IMD Book Club

Why embracing circularity strengthens business resilience and long-term profitability

IbyIMD+30 August 2024 • by Julia Binder, Manuel Braun in I by IMD Book Club

Julia Binder and Manuel Braun delve into why a circular approach to business can help build more resilience and boost profitability. ...

IMD Professor of Sustainable Innovation and Business Transformation Julia Binder and Manuel Braun, Director at Systemiq, delve into why a circular approach to business can help build more resilience and boost profitability.

There is no better time than now to start a circular revolution. The world is grappling with a triple crisis of climate change, biodiversity loss, and pollution. The global economy is consuming more natural resources than ever before yet the latest report from the International Resource Panel indicates that the world is not on track to meet its Sustainable Development Goals. 

In the past 50 years, global resource consumption has more than tripled, increasing from approximately 30 billion tons in the 1970s to over 106 billion tons today. Demand for resources is projected to continue rising. Without urgent and concerted action, by 2060, resource extraction could surge by 60% from 2020 levels, exacerbating damage and risks. The global community needs to bend the trend and decouple economic activities from natural resource extraction.  

But while the theoretical promise of the circular economy is widely recognized as a critical solution framework, the reality is that very…

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