In times of transformation, social capital matters more than ever

It is no secret that change does not come easy. Oftentimes when companies and organizations embark on a large-scale transformation, there is a lot of misreading, misjudging, and inaction. Transformations are often not remarkably effective. And yet, if leaders heed a key component within their organizations they can drive transformation success – individuals (or those we like to call knowledge brokers) whose strong social connections across the business help to encourage teams into collaborating towards one end goal.

These knowledge brokers are people with social capital across your company. They connect across silos, learning the so-called languages of the different tribes that exist, and cross-pollinating the insights they receive from one side or another to ultimately benefit the business. They are trusted by different people in the organization, and others trust them because they can understand what matters for the varying tribes and make better decisions,…