We all know Russia should, in principle, face significant economic consequences for its unjust invasion of Ukraine. And yet, it may surprise some to hear that the Russian economy has not suffered very much as a result. Why is that?
The reality is that we have moved far from a world with just two blocs, be that West and East or developed and developing economies. What we have now is an increasingly fragmented world where there are influential nonaligned players like India, Saudi Arabia, Turkey, and Brazil cutting deals with nontraditional partners. Through swing states, more countries can continue to do business with Russia, securing its precious energy resources – and undermining the West’s sanctions. Now the world is flat.
That is to say, countries that want to continue to do business with Russia can do so directly or indirectly. It’s dividing the world in new ways, throwing traditional alliances into question. In this newly flattened world, companies need to navigate a more complex international environment, one in which nations are protecting their own interests and not deep loyalties or higher principles. If one needs to sign a trade treaty with the United States, it’s done. If one needs to sign a trade treaty with China, that’s done as well.
Recently, human rights groups and Ukrainian officials have protested what they see as falling short of our principles. For example, the United States’ purchases of Russian crude oil that has been refined in India is seen as an indirect support of Russia’s war. But principles? What principles, exactly?