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IMD’s faculty and research teams regularly publish important research on the challenges and transformations luxury brands are experiencing.
Rituals, founded in the Netherlands in 2000 by Raymond Cloosterman, has had double digit growth over the last 15 years. It had taken the European beauty industry by storm, opening two to three stores weekly. At its current pace, Rituals would soon…
It was on Monday. 4 July 2022, when Swarovski’s newly appointed, first-ever external CEO, Alexis Nasard, began his challenging journey of guiding the company back to a profitable growth trajectory. In past years, Swarovski experienced strong marke…
In a short span of five or six years, CHANEL embraced CSR (corporate social responsibility) and ESG (environmental, social, governance) initiatives that stretched far beyond its established comfort zone of artistic direction and creative output. T…
At luxury fashion house Maison Chloé, minds were focused on the first collection of new Creative Director, Gabriela Hearst, which was just hitting the stores. Chloé’s CEO, Riccardo Bellini, had recruited Gabriela, known for her commitment to susta…
The global fashion industry was among the hardest hit by the COVID-19 pandemic, facing major disruptions on an unprecedented scale. On the retail side, challenges included store closures as part of government lockdown measures, as well as sudden s…
The case highlights the dilemma of Zenith watches, a company that got stuck in its own tradition and lost its drive to innovate, relying too long on technical inventions of the past. Julien Tornare was appointed as Zenith CEO in early 2017 by Jean…
Zimmerli of Switzerland is a small Swiss brand that offers the highest quality underwear for men and women in the luxury segment. It has a loyal customer base including celebrities from all over the world. The case describes the dilemmas Zimmerli’…
