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The VELUX Group: The path to lifetime carbon neutrality

The case explores how the family-owned VELUX Group – inventor and manufacturer of roof windows since 1941 – took incorporating sustainability in its business operations to heart, leading to its pledge to become lifetime carbon neutral by its centenary in 2041. In its early days and at the behest of its founder, the VELUX Group adopted its “Mod…

Sustainability Family Business Strategy
By Sameh Abadir and Marc Chauvet
Case reference: IMD-7-2367, © 2022
The VELUX Group: The path to lifetime carbon neutrality
By Sameh Abadir and Marc Chauvet
Case reference: IMD-7-2367 ©2022
Summary
The case explores how the family-owned VELUX Group – inventor and manufacturer of roof windows since 1941 – took incorporating sustainability in its business operations to heart, leading to its pledge to become lifetime carbon neutral by its centenary in 2041. In its early days and at the behest of its founder, the VELUX Group adopted its “Model Company Objective (MCO),” a charter for how the business should be run. The case illustrates how the MCO set the company on a course toward sustainable operations, allowing it to spearhead such efforts in an industry often reluctant to engage with the topic.
Reference IMD-7-2367
Copyright ©2022
Copyright owner IMD Copyright
Organization VELUX
Industry Manufacturing
Available Languages English
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